Auctioneer of the year all set for Good Friday Appeal Home

Date: 23 Feb 24

The prospect of calling the auction at the Good Friday Appeal auction in Tarneit’s Alamora Community, has auctioneer Greg Brydon filled with anticipation and enthusiasm.

As the Real Estate Institute of Victoria’s (REIV) 2023 Senior Auctioneer of the Year, Greg, from Ray White, is a seasoned veteran in the industry, but this is the first time he will be auctioning off the stunning 7-star family home, built by Henley Homes, with land donated by Villawood Properties.

Greg’s long been familiar with the work of The Royal Children’s Hospital, where 100 per cent of the auction proceeds will go, with his mother a GP and his father a surgeon. But recent fatherhood status, he’s dad to a 16-month-old toddler, has sharpened his appreciation of the world-class Royal Children’s Hospital resource to parents.

It’s crystallised Greg’s resolve to raise every dollar possible for the Good Friday Appeal when he puts the no-reserve auction home – Henley’s 38-square, two-storey, 4BR Lily 352-D38 – a 7-star masterpiece from its Mainvue Collection – to bidders on Good Friday, 29 March 2024.

“I’m a competitive man, so we’re chasing records,” Greg says, noting the auction’s record $1.082 million result in 2022 and last year’s massive $1.01 million result.

“I’d love to see a record broken in 2024. This isn’t just about a home, even though there’s a great family house and a whole community ready-made and waiting.

“It’s also a fantastic cause and the auction will be about giving people an understanding of where these funds will be going.”

Greg says the Appeal’s efforts over “so many years” has “meant so much to so many people,” including him.

“To be able to play just a small part on the day, is a real honour,” he says.

“As a keen bystander for many years, I’ve watched a number of my peers get the opportunity to call the auction, so I am really excited and humbled to be able to help.”

The expertise Greg brings to the GFA House auction is a key element to its engagement with bidders during the auction street party, which can draw up to 1000 people.

“Realistically, I’ll be trying to make it all as fun as possible to all, and that’s including people who might not even be buying. It’s all about creating an atmosphere, that’s very important.”

The Ray White Cheltenham estate agent has been working with the legendary Adrian Butera, who conducted the auction for 13 years up to 2020, in preparing for the event.

Built and fitted out by an army of tradies and suppliers who donated their time and goods, the Good Friday Appeal auction is a grand community effort. The home itself will feature luxury fittings and fixtures, professional landscaping, a grand master suite with two WIRs, and spacious ensuite as well as:

  • Generous study which could be converted into a fifth bedroom
  • Ample built-in storage spaces and WIRs to all bedrooms
  • Generous kitchen and butler’s pantry space
  • Upstairs Leisure located at rear of the home
  • Full access to the back yard with a rear roller door
  • Sports surface and basketball ring in the backyard
  • All furniture and decorative pieces in the home


Greg says his GFA Home Auction appointment was the greatest reward to come from winning the REIV Senior Auctioneer of the Year.

“It was an honour to be recognised as Senior Auctioneer of the Year in Victoria. It’s a great recognition in itself but for me, the joy of being able to call the GFA auction that surpasses any personal accolade.” he says.

REIV President Jacob Caine said, “REIV auctioneers are humbled and grateful to play a role in this fabulous initiative. Greg has our full support and we will be barracking for a record breaking result,” said REIV President Jacob Caine.



More information:
Noel Murphy, Manager Media and Communications, Villawood Properties E: [email protected] | M: 0417 365 379

Square One PR, Diane Falzon, on behalf of Henley Homes E: [email protected] |P: 0430 596 699

Sam Sinclair, Real Estate Institute of Victoria E: [email protected] |P: 03 9205 6607

www.gfacharityhouse.com.au