Auctioneering Masterclass

In the world of auctioneering, 'good enough' is the enemy of growth. You aren't just there to facilitate a contract; you are there to dominate the pavement and define your personal brand. It’s time to stop blending in and start delivering the kind of dynamic performance that makes you the only choice for the next vendor.

Join us for an intensive 4-hour masterclass led by industry powerhouse Andy Reid. This session is designed to strip away the 'standard' and inject high-octane energy into your craft. We’re moving beyond the basic call to help you command the street, captivate your audience, and turn every auction into a powerful brand-building event.

What We’ll Cover:

• Solidifying the Foundations: Boxing off the basics so your technical execution is flawless.

• The Power of Presence: Scaling your engagement to own the entire crowd, not just the active bidders.

• The Theatre of the Sale: Elevating the drama and creating those "must-see" moments that people talk about.

• Continuous Evolution: Advanced tactics to keep your performance sharp and your energy high.

• Content King: How to leverage your live auction footage to dominate your social feeds and marketing.

Who Should Attend?

Whether you’ve just mastered the rhythm of the call or you’re a seasoned campaigner looking to reinvent your style, this session is for anyone ready to stop being average and start being great.

The Details

Fuel your growth with more than just insights—this event includes full catering (morning tea and lunch) to keep you sharp throughout the day.

A Bit About Andy Reid

Andy Reid is an award-winning Auctioneer, Host of the ‘High Performance Humans’ podcast, High Performance Coach, Author and Speaker. He is also the Director of Apollo Auctions Victoria, a full-service auctioneering company servicing more than 130 different real estate agencies throughout Victoria.  

With a remarkable career that began with operating a $13M business at just 21 years old, Andy has spent two decades leading teams of up to 250 employees, doubling profit margins, and building cultures centred on high performance and 360-degree accountability across various industries including hospitality, real estate, sales and training.? 

A natural on stage, Andy is known for the energy he brings to an event because it creates an instant engagement with audiences both big and small. From meeting rooms to 1150 people in Crown Palladium, Andy understands how to bring value whether it is as a coach, a keynote speaker or an MC in which he leans on his extensive knowledge of the Real Estate space.. 

Andy launched his podcast ‘High Performance Humans’ in 2023 and is releasing his first book ‘Success Curious’ in early 2025 alongside Major Street Publishing. His industry expertise and leadership have earned him recognition as the #1 Real Estate Auctioneer in Australia in 2022. 

Andy is regularly sought after for his opinion and has been featured in major media outlets including The Herald Sun, The Daily Telegraph, nine.com.au and realestate.com.au.