About Paul
A result driven, passionate and knowledgeable Sales & Marketing Leader with over 20 years of Property industry experience (10 years prior within the Technology sector operating in Australia and offshore for IBM, Motorola and Philips). Known for his thought leadership, Paul brings a unique balance of strategic insight, operational expertise and commercial acumen coupled with a strong distribution network of domestic and international channels (wholesale, 3rd party agents, builders, investors and retail).
Highly sought after for his insight into property development environments, Paul specialises in Residential mixed-use high density Apartments, medium density Townhouses and Master-planned Communities greenfield estates. Paul has a demonstrated track record of delivering strong sales performance and market share in these highly competitive industry segments.
Underpinned by his collaborative leadership style, strong communications, and business management skills, Paul continually engages and influences strategy, innovation and operations with multiple stakeholders whilst motivating, empowering and driving sales and support teams to deliver outstanding results.
Core competencies include:
Officer in Effective Control (VIC) - Principal
Licensed Estate Agent (VIC, NSW)
- Develop Sales, Marketing & Customer Experience strategies and implement business plans
- Develop and broaden distribution channels (B2B) - agents, builders, investor groups (Domestic / International markets)
- Create, implement and manage Customer Loyalty marketing programs enhancing relationships & supporting business growth & efficiencies
- Research market insights focused on emerging buyer demographics & behaviours
- Create competitive advantage through design-led product innovation aligned to marketing segmentation & customer insights
- Mapping customer journey to brand & place experiences through the continual improvement of the client relations process (B2C)
- Building, managing and coaching high performance sales, marketing & support teams
- Creating "best practice"? through digitising operational platforms & processes focused on Customer satisfaction
- Implementing "effective"? demand generation tools & promotion to support project KPI's and drive sales performance.
Specialities
Auctioneering, Residential Sales