Unpacking the Blueprint

A Blueprint for Marketing of Residential Real Estate in Victoria

Presented to the Victorian Government – for collaboration on improving price transparency and consumer confidence in residential real estate transactions.

Following reports of underquoting, the REIV took the proactive step of forming a strategic working group to provide well-considered, expert advice to support the Victorian Government in refining a regulatory framework that promotes confidence, transparency and a well-functioning property market.

Buying and selling property is often the largest financial decision people make. A transparent, efficient sales process is essential to maintaining confidence for both vendors and purchasers. Real estate agents play a critical role in facilitating fair transactions, yet the reputation of the entire sector is too often overshadowed by instances of underquoting by a small minority of practitioners.

The REIV convened a Strategic Working Group (Group) of industry leaders, buyer advocates, and real estate agents who are representative of the wide and varied Victorian real estate sector. The Group reviewed current property sales practices and identified pathways to address limitations and frustrations in Victoria’s residential property marketing and transaction process.

Download the Blueprint

Consumer Legislation Amendment Bill 2026

Notwithstanding the engagement and evidence based feedback to the government, a Bill was introduced to the Victorian Parliament in June 2026 to legislate the government's proposed changes. The REIV is concerned that the Consumer Legislation Amendment Bill 2026 (Bill) poses enormous risk to Victorian homeowners, buyers, and agents. If not substantially amended, it exposes participants to new litigation risks while adding unnecessary complexity to our housing ecosystem.  Once again, the REIV has provided a clearly documented list of issues with the Bill in an open and transparent effort to develop rules that are effective.

The REIV has written to all Members of Parliament clearly documenting the concerns and impact on Victorians.

The Legislation REIV's Response

Driving the Conversation in the Media

Since the release of this statement, the REIV’s Blueprint and underquoting reform have been widely discussed across print, digital and broadcast media.