Digital Marketing Essentials


Digital and social media marketing are critical elements for effective marketing campaigns. While we all understand the importance of digital marketing, the tools, the jargon, and the costs can be overwhelming.

In this Webinar, the real estate digital marketing experts from News Corp Australia will help you understand the jargon; channels, SEM, SEO, programmatic, targeting, mobile and desktop and more. The terms may sound technical but they are an important foundation for your digital strategy.

This webinar will also cover Vendor Paid Advertising and measuring the success of your digital campaigns – what are the metrics and benchmarks to consider.

Webinar link and access details will be provided the afternoon prior. Please contact [email protected] should you have any queries.

Learn more about REIV’s Real Estate Digital Marketing series and upcoming topics. 



Lisa Harries | Partnerships, Trade & Consumer Marketing, Real Estate

Lisa Harries leads News Corp Australia’s real estate partnerships, trade and consumer marketing. Her career has been shaped by various multi-platform (print/digital/experiential) campaigns across community, commuter, regional and metro news brands with major and local partners, receiving national and international recognition. With her focus on real estate, Lisa is fascinated by our national obsession; how we discuss, engage and act on it, through to how it shapes our daily lives and culture.

Andrew Martin | Head of Corporate & Sales Performance, Real Estate

As News Corp Australia’s Head of Corporate & Digital Sales Performance for real estate, Andrew Martin works with leading real estate brands and office networks across Australia. His hands-on experience in the industry and in media has shaped his expertise as a specialist in digital and print for brand and property marketing. Andrew’s passion lies in strategising how brands can scale up across all stages of the marketing funnel leveraging the appropriate digital platforms.


Anthony Molinaro

Licensed Estate Agent and Auctioneer, 
OBrien Real Estate - Blackburn




$27.50 (inc. GST)


$55.00 (inc. GST)

Book all 3 sessions save over $20pp

Webinar Duration: 60 minutes (Approx.)

27 Apr 2021, 3:00 PM
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